In my most recent browsing, I’ve noticed that there’s messaging in the social media universe about Facebook being only for “old people.” Is this true? Thankfully, we live in a world where every rumor can be easily proved or disproved (in theory). First off, let’s define the words “old people.” Social media has always been […]Read More Facebook is Social Media for Old People
Why is it so difficult to have a conversation about color? The words “black” or “white” often produce a visceral reaction in the listener. “Brown” is a “common” color, never associated with the “upper class“. Have you ever seen “red” when you’re angry or gone “green” with envy? Does this entire line of thinking make […]Read More Does color really matter?
You’ve just been elected Worshipful Master of your lodge. You’ve done time at the Warden positions (hopefully), your lodge is confident in your abilities, and now you’re getting ready to step up. Are you scared? Over-confident? Somewhere in the middle? Are you and your officers on the same page? Do you have a plan? Having […]Read More Strategic Planning for Your Year in the East (2019)
According to Dictionary.com, search engine optimization, or SEO, as it is more commonly known, is defined as “the methods used to boost ranking or frequency of a website in results returned by a search engine.” In today’s installment, I will attempt to explain SEO in the simplest means possible. I’ve also created an exercise which […]Read More What is Search Engine Optimization (SEO)?
The 22nd District is where Hiram’s Edge was born, so its no surprise that its the first district in the Masonic jurisdiction of Massachusetts to embrace the program for all six of its lodges. This endeavor, which I have termed the D-22 Tech Project, was actually conceived four years ago, though I didn’t know it […]Read More The 22nd District Technology Project
According to Technopedia, data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain. Data is extracted and categorized to identify and analyze behavioral patterns. Grand Lodge is now doing data analytics and you, as Worshipful Master or Secretary of a Lodge, can see the results in MORI. How do I know this? […]Read More Data Analytics and the Future of Freemasonry
Social media has made the world a very transparent place. Your profile pages tell a truth about you that you may not want revealed in certain circles. Do you think about that before you post, like, or engage in conversation strings? In your Entered Apprentice Degree, the Worshipful Master clearly told you, “There you stand […]Read More Social Media and Your Masonic Identity