Winston Churchill once said, “The positive thinker sees the invisible, feels the intangible, and achieves the impossible.” Brother Churchill and his American counterpart, Brother Franklin Delano Roosevelt, both understood the power of positive thinking and used it to lead the Allies to victory in World War II.
The focus of this summer’s lessons will be to create an online Masonic narrative that portrays Freemasonry in a more positive light. Google SERP’s are displaying a lot of negative media published by the misinformed. We need to change that.
Setting the Proper Masonic Narrative
Begin by making a list of all the positive experiences you’ve had in Freemasonry. Have you seen a resurgence in Masonic inquiries? Did your lodge raise any brothers under thirty years old this year? Are you active in your community?
Don’t get discouraged if you haven’t experienced all of these. Take action. Motivate your brothers. Waves begin as ripples in the water. Be the force of nature that drives the rising tide. Remember, “There is greatness in you.”
Once you’ve gathered evidence or initiated some new programs, use your WordPress website to post about it. If you’ve followed the instructions laid out in Hiram’s Edge previous classes and lessons, you have the mechanism to do that.
Understanding Page Rank on Google SERP’s
For those of you who are new to this program or just need a refresher, let me explain again what a SERP is. The acronym stands for “Search Engine Results Page.” It is exactly what it sounds like. I’ve included an example below.
The portions of the page outlined in red (top left and right side) are “paid” search results. You can buy them by paying for Google Adwords. The portion outlined in blue is called organic search results. That’s our target area.
There are a number of variables in the algorithm Google uses to determine organic page rank, but the Evil Empire does not disclose the formula publicly. Despite that, marketing experts agree that posting relevant content frequently will eventually get you to the top of SERP Page One, provided you use targeted keywords.
Your focus keyword, for what we’re trying to do here, should be “Freemasonry.” Use this word, along with the name of your town and your lodge name, two to three times per two hundred word blog post. Don’t overdo it. If you just write naturally you’ll find the keyword will appear automatically as you describe your experiences.
Create Blog Posts about Your Positive Experiences
Now that you’ve created a topic list and have a keyword to create blog posts with, open up your WordPress Dashboard and start creating. You don’t have to be a professional writer to do it. Make sure you write about 200 words (it’s not much once you get started) per post, and use short simple sentences with lots of pictures.
For a refresher on how to create a blog post, watch the video below:
Watch our Class Video on WordPress
Hiram’s Edge provides an online class on WordPress. If you’re still feeling a little uncertain about what you’re doing, you may want to take some time to watch it now. The class is specific to Masonic Lodges and will also teach you how to make some more advanced modifications to your website, like adding a Paypal page.
You can find the Hiram’s Edge WordPress class right here on this website. It’s also posted on our Facebook Page. Go there now and like our page so you don’t miss any important updates. All Hiram’s Edge articles and lessons are auto-posted there.
Making a Video for the Golden Gavels
On Wednesday, June 13th, 2018, I had the privilege of attending an historic Quarterly Communication of the Grand Lodge of Masons in Massachusetts. For those who don’t know yet, the Grand Master read a blanket recognition of all Prince Hall Lodges and modified an edict to bring the Widows Sons back to Massachusetts.
Both of these events provide serious and solemn reflection to the rational and thinking mind, but when we look forward, the Golden Gavels, presented for viewing at the Quarterly by my good friend and brother RW Peter Culbertson, remind us of that far better and important Power of Positive Thinking.
To learn more, go to MassMasons.org and click on the postage stamp for Golden Gavels, or read your Spring 2018 issue of the Trowel. To submit for consideration for a Golden Gavel (see categories online), it is recommended that you send a short video.
I’ve included a lesson on how to make a simple video using Powerpoint:
The Golden Gavels will be presented at the Scottish Rite Museum in Lexington on Saturday, January 26th, 2019. Their purpose is to recognize the “positive thinkers” in our fraternity who have gone above and beyond to create innovative events, educational programs, and service projects.
When you’re making your list of positive Masonic experiences, ask yourself if any of these are Golden Gavel worthy, then contact the brother responsible for that event or program and encourage him to submit an entry and a video.
We don’t do what we do for recognition, but it’s still nice to be acknowledged. This event is good for our fraternity and will provide lots of material for a positive Masonic narrative. I’m looking forward to attending and writing about it. Multiple lodges from my district have submitted entries. You should, too. Think Positive.