One of the best decisions I’ve made in my life was to join the Freemasons. That choice has helped me find my true spiritual path, given me the motivation to pursue higher education, and rescued my family from the financial destitution of a house fire in which we lost everything we owned. I’ve recently been […]Read More Are all present Master Masons?
On Saturday, August 1, 1981, at 12:01 AM Eastern Time, MTV launched with the words “Ladies and gentlemen, rock and roll,” spoken by John Lack and played over footage of the first Space Shuttle launch countdown of Columbia (which took place earlier that year) and of the launch of Apollo 11. Music television, when new, was […]Read More Video Killed the Radio Star
The invention of the printing press opened a door to distribute written literature to the common man. It was the beginning of the scientific revolution that would eventually lead to the Age of Enlightenment.Read More The Trivium and The Printing Press
I pulled up to the drive-through window at MacDonald’s, credit card in hand. My internal “eating healthy” dialogue had been compromised. Salad might be a healthy choice, but not when covered in fried chicken and ranch dressing. Much to my surprise, the nice young woman at the register informed me that my bill had already […]Read More How do you measure success?
Winston Churchill once said, “The positive thinker sees the invisible, feels the intangible, and achieves the impossible.” Brother Churchill and his American counterpart, Brother Franklin Delano Roosevelt, both understood the power of positive thinking and used it to lead the Allies to victory in World War II. The focus of this summer’s lessons will be to […]Read More The Power of Positive Thinking
Freemasonry is on the rise in Massachusetts and technology is one of the primary reasons why. With a Grand Master focused on membership and a marketing team willing to embrace new techniques, we’re heading in the right direction. As the Masonic year draws to a close, I’d like to give special recognition to some of […]Read More This is how we do it
Now the serpent was more crafty than any of the wild animals the Lord God had made. He said to the woman, “Did God really say, ‘You must not eat from any tree in the garden’?” The allure of unlimited knowledge, succulent taste of the apple, and wily ways of the serpent. These elements amalgamate in the Book […]Read More Apple of Eden, Trojan Horse … Free Hosting
In my most recent browsing, I’ve noticed that there’s messaging in the social media universe about Facebook being only for “old people.” Is this true? Thankfully, we live in a world where every rumor can be easily proved or disproved (in theory). First off, let’s define the words “old people.” Social media has always been […]Read More Facebook is Social Media for Old People
Why is it so difficult to have a conversation about color? The words “black” or “white” often produce a visceral reaction in the listener. “Brown” is a “common” color, never associated with the “upper class“. Have you ever seen “red” when you’re angry or gone “green” with envy? Does this entire line of thinking make […]Read More Does color really matter?
You’ve just been elected Worshipful Master of your lodge. You’ve done time at the Warden positions (hopefully), your lodge is confident in your abilities, and now you’re getting ready to step up. Are you scared? Over-confident? Somewhere in the middle? Are you and your officers on the same page? Do you have a plan? Having […]Read More Strategic Planning for Your Year in the East (2019)
According to Dictionary.com, search engine optimization, or SEO, as it is more commonly known, is defined as “the methods used to boost ranking or frequency of a website in results returned by a search engine.” In today’s installment, I will attempt to explain SEO in the simplest means possible. I’ve also created an exercise which […]Read More What is Search Engine Optimization (SEO)?
The 22nd District is where Hiram’s Edge was born, so its no surprise that its the first district in the Masonic jurisdiction of Massachusetts to embrace the program for all six of its lodges. This endeavor, which I have termed the D-22 Tech Project, was actually conceived four years ago, though I didn’t know it […]Read More The 22nd District Technology Project
According to Technopedia, data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain. Data is extracted and categorized to identify and analyze behavioral patterns. Grand Lodge is now doing data analytics and you, as Worshipful Master or Secretary of a Lodge, can see the results in MORI. How do I know this? […]Read More Data Analytics and the Future of Freemasonry
Social media has made the world a very transparent place. Your profile pages tell a truth about you that you may not want revealed in certain circles. Do you think about that before you post, like, or engage in conversation strings? In your Entered Apprentice Degree, the Worshipful Master clearly told you, “There you stand […]Read More Social Media and Your Masonic Identity
Online collaboration can bring back that brother who moved to Florida a few years ago. You can involve brethren who previously could not be involved due to time restraints. Remember the lesson of Brotherly Love? “Freemasonry unites men from every country, sect, and opinion, and conciliates true friendships among those who might otherwise have remained […]Read More Online Collaboration can Strengthen your Lodge
Would you like a preview of what’s coming in this year’s LOI’s? As the new LOI Director of Content Creation, I have a unique perspective on what you can expect (since I’m the one writing the lesson plans). To prepare you, I’d like to explain the philosophy behind what we’re doing with LOI and point […]Read More LOI Update – Community, Identity, and Purpose
I’ve been trying to write this article for three months. The original plan was to re-write an article I read in Entrepreneur Magazine titled “10 Common and Effective Emotional Triggers.” If you read the article, you’ll understand my struggle. The concepts outlined by the writer are solid marketing strategies, but I’m a bit disturbed that […]Read More How to Emotionally Connect with Modern Technology
As a younger man, when fat and cholesterol were not conscious concerns, I often partook of the culinary creation known as the McDonald’s hamburger. Now older, wiser, and somewhat rounder, I prefer healthier foods. Despite that, as an entrepreneur, I can still admire the brilliance of the men who created what could arguably be viewed […]Read More The Branding Brilliance of Hamburger University
Event planning, you would think, is one of the strengths of Freemasonry, isn’t it? Every year we have extravagant feasts, golf tournaments, charity dinners, even a circus. How is it that we can put all of that together and yet hold a lodge Open House where we might see three visitors? And don’t get me […]Read More Event Planning with Modern Technology
I’ve recently been experimenting with Facebook’s paid advertising feature called “Facebook Boost” and I just had to share some of the early results I’ve seen. As I mentioned in our class module on “Social Media Marketing“, if you’ve been involved in any type of business venture, you know that you often have to “spend money […]Read More Facebook Boost your Lodge Membership
Is auto-posting an effective strategy for disseminating your content? On Tuesday, October 17th, 2017, we produced a Hiram’s Edge module on Social Media Marketing. Shortly after, I received an email from one of our subscribers asking about a recent WordPress update. The update, re-published on a site called “Here Next Year“, reads as follows: “2016 […]Read More WordPress Auto Posting
Our past is preserved and our tenets have persevered, but what about our future? The 21st Century is a very different time than the 18th, 19th, and 20th were. People communicate through text messages and tweets, shop online, and search for their desires on Facebook and Instagram …Read More Freemasonry in the 21st Century